'STAR WARS' AT 40: THE PLASTIC ODYSSEY BEGINS...

Though not technically a major part of the release year, there's no way we can't not include the first wave of STAR WAS figures from Kenner that were soon to become an intrinsic part of being a STAR WARS fan and seventies childhood. They didn't become fully available until 1978, okay, but you could advance order them in 1977 with the special 'Early Bird Certificate' promotion.

https://vintageactionfigures.com/star-wars-early-bird-certificate-package-1977.html

CLASSIC IMAGE: PLASTIC PLEASURES!

In 1980, and right up to today, there's no limit to the amount of fun Kidults could and can have playing with STAR WARS toys, of which this classic French poster/advert for the then latest merchandise of THE EMPIRE STRIKES BACK definitely pulls at the nostalgia heart-strings.

Fan passion for the Classic Trilogy KENNER/PALITOY figures/accessories continues unabated worldwide: plastic galaxy: the story of star wars toys