One of Lucasfilm's most ambitious and effective marketing campaigns yet for the Star Wars Prequels, designed to bring in fans old and new to movie theatres, featuring the iconic Darth Vader, whose emergence in Episode III proves crucial in bridging the two George Lucas created trilogies together. Indeed, Vader is the key marketing image for movie posters and selected advertising/merchandise worldwide during May 2005, as well as subsequent later tie-ins...
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