They successfully put the STAR WARS franchise back at the top of the box office tree and won millions of new fans now joining in with the old guard waiting anxiously for the then Prequels. Yes, the STAR WARS TRILOGY SPECIAL EDITIONs were a big success (though fans at the time didn't expect them to replace the original versions of the films that had been so previously beloved in '77, '80 and '83). Certainly the goodwill and celebrations for the 20th Anniversary of STAR WARS carried over further into the VHS (yes, VHS!) release of this spruced up and CGI added trilogy, of which the above promotional piece (featuring all new character photography taken at Skywalker Ranch Archives) would be one most prized by collectors of the day.
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